Remove the AI info label on Instagram and Facebook.
Find out why a photo got an "AI info" or "AI content" label on Instagram, Facebook or Threads, check which signal in the file triggered it, and remove that metadata before you post again. Nothing is uploaded.
How Meta decides to label a post
Meta applies its AI label in two situations: when it detects "industry standard AI image indicators" in the file, or when the person posting discloses that the content is AI-generated (Meta, April 2024). The indicators it reads are the C2PA and IPTC metadata standards. Meta says it can label images from Google, OpenAI, Microsoft, Adobe, Midjourney and Shutterstock as those companies add metadata to images made with their tools (Meta, February 2024, updated April 2025).
The same rules cover Instagram, Facebook and Threads, so a file that is labeled on one is likely to be labeled on the others.
"Made with AI", "AI info" and "AI content"
The label has changed several times, which is why people search for all three names:
| When | What changed |
|---|---|
| February 2024 | Meta announced labels for AI images detected through C2PA and IPTC; they appeared as "Made with AI" |
| July 2024 | Renamed to "AI info", because the labels "weren't always aligned with people's expectations" (Meta) |
| September 2024 | For content that was only modified or edited with AI tools, the label moved into the post menu; fully generated content kept the visible label (Meta) |
| Now | Meta's help center calls the label "AI content" (Meta Help Center) |
Generated versus edited: where the label appears
Meta's current wording draws a clear line: "Content with signals we can identify indicating that it was created with AI will be labeled AI content. Content with signals indicating that it was modified using AI will not have the AI content label directly on the post, story, reel or thread" (Meta Help Center).
That matches the two IPTC values this tool reports. A file marked trainedAlgorithmicMedia says it was generated, and will usually get the visible label. A file marked compositeWithTrainedAlgorithmicMedia says it was edited with AI, and the information sits in the menu instead. Meta also notes that a photo editor using AI to change an image's size or color can leave a signal that the image was edited with AI, and that Meta's systems read it (Meta Help Center).
Check and remove the signal
- Drop the exact file you posted, or plan to post, into the box above.
- Read the report. Look for a C2PA Content Credentials manifest and for an IPTC DigitalSourceType value. Either one is a signal Meta says it reads.
- Download the cleaned copy. Every metadata block is removed; the image data is copied byte for byte, so the photo looks exactly the same.
- Post the cleaned copy as a new post. Removing metadata from your file does not change a label that is already on a published post.
You can confirm the cleaned copy with the AI metadata checker: every line should read "None".
Videos and Reels
For video the rules are stricter than for photos. Meta says it may require an AI label on photorealistic video or realistic-sounding audio that was digitally created, modified or altered, and that there may be penalties for content shared without a label when one is required (Meta Help Center). If a Reel is realistic AI video, label it. If it is your own footage and the export simply picked up a manifest or location tags along the way, the video metadata remover clears them without re-encoding.
Carousels and batches
A carousel can mix photos from different apps, and a single file with a manifest is enough to raise a question. Drop the whole set at once: each file gets its own report, and the cleaned copies download together as one .zip. Meta also offers its own checker for whether a photo or video was created or edited with AI tools, the Meta AI Detection tool at meta.ai/identification (Meta Help Center).
What metadata removal cannot do
- Pixel watermarks. Meta says its own Meta AI images carry "IPTC metadata and invisible watermarks" (Meta), and images from ChatGPT and Google's models carry a SynthID watermark. Those live in the pixels, so they stay. See SynthID explained.
- Disclosure rules. Meta may require an AI label for photorealistic video or realistic-sounding audio that was digitally created or altered, and says there may be penalties for content shared without a required label. Meta states that this requirement does not apply to images, though images can still be labeled when its systems detect AI signals (Meta Help Center).
- Labels you added yourself. If you turned on an AI label when posting, it comes from your choice, not from the file.
Frequently asked questions
How do I remove AI info from a picture before posting?
Drop the picture into the box at the top of this page, check the report for a C2PA manifest or an IPTC AI flag, and download the cleaned copy. Post that copy instead of the original.
Does Instagram label AI videos too?
Yes. Meta may require an AI label for photorealistic video or realistic-sounding audio that was digitally created or altered, and says there may be penalties when a required label is missing.
Why did my photo get the AI info label?
Usually because the file carried C2PA Content Credentials or an IPTC field saying it was made or edited with AI. Editing apps add these automatically when generative tools are used. Drop the file in above to see which one it has.
Can I remove the label from a post that is already published?
Cleaning the file does not change a published post. We have not found an official Meta method for removing an automatically applied label, so the practical route is to post a cleaned copy as a new post.
Does this work for Facebook and Threads too?
Yes. Meta uses the same labeling approach across Instagram, Facebook and Threads, and the same metadata is involved.
Will the cleaned photo lose quality?
No. Only metadata is removed. The image data is copied byte for byte, and the color profile is kept.
Is AI info the same as AI content?
Yes. Meta renamed "Made with AI" to "AI info" in 2024, and its help center now calls the label "AI content".